Social media management that supports the sale
An empty or abandoned profile costs you customers. People check before they buy, and a feed that stopped in 2024 tells them everything they need to know. We keep your channels active, on-brand and useful to the people paid media sends your way.
A feed that earns attention and warms your paid traffic
Organic social does two jobs for a business that also runs ads. It reassures — people click through from an ad, check the profile and decide whether you look real. And it earns a slow, compounding audience of people who already like you, which is the cheapest demand you will ever have.
The work is a content calendar built from your actual business rather than generic posts: what you make, how it is made, the questions customers ask, the results you get. Designed, scheduled, published and monitored, so comments and DMs from paid campaigns do not sit unanswered for three days.
We also keep organic and paid in the same conversation. Posts that perform organically are usually worth testing as ads, and ad angles that convert usually deserve a post.
This is a fit if you recognise yourself here
Brands running paid social
Your profile is a landing page whether you treat it as one or not. Every ad click gets checked against it.
Businesses without time to post
You know it matters but it keeps losing to the work that pays this week. We take the calendar off your plate.
Teams with no designer
Branded templates and a consistent look, so posts stop being whatever was easiest that day.
Our process, step by step
- 01
Audit and direction
Where your channels stand, who is actually following you, and what your competitors are doing that works. We agree a tone and a visual direction before anything is posted.
- 02
Content calendar
A monthly plan of themes and formats mapped to what your business is pushing that month. You approve it before production starts.
- 03
Production
Design and copy for every post. Short-form video editing where you can supply raw footage — it consistently outperforms static on reach.
- 04
Publishing and community
Scheduled publishing and daily monitoring of comments and DMs, with a response approach agreed with you. Enquiries are routed to whoever should handle them.
- 05
Report and adjust
Monthly: what reached people, what engaged them, what drove profile visits and clicks, and what we are changing next month.
Deliverables, in writing
Every engagement lists exactly what lands and when. No vague “ongoing optimisation” line items.
| Deliverable | What that means |
|---|---|
| Channel auditCurrent state, audience and competitor review across your active platforms. | Current state, audience and competitor review across your active platforms. |
| Monthly content calendarPlanned, approved in advance, mapped to your promotions. | Planned, approved in advance, mapped to your promotions. |
| Designed postsBranded statics, carousels and stories in a consistent template system. | Branded statics, carousels and stories in a consistent template system. |
| Short-form video editingReels and TikTok edits from footage you supply. | Reels and TikTok edits from footage you supply. |
| Scheduling and publishingPosted at the times your audience is actually active. | Posted at the times your audience is actually active. |
| Community managementDaily comment and DM monitoring within agreed response guidelines. | Daily comment and DM monitoring within agreed response guidelines. |
| Monthly reportReach, engagement, follower growth, profile visits and link clicks. | Reach, engagement, follower growth, profile visits and link clicks. |
What to expect, honestly
- Month 1: audit, direction, template system and the first calendar. Consistency starts.
- Months 2–3: enough posts to see which formats and themes perform for your audience specifically.
- Month 4 onward: the calendar is built on what has worked rather than assumptions, and the profile is doing real work for paid traffic.
- Organic reach is slow by nature. If you need volume this quarter, paid is the honest answer and we will say so.
Why run this with Rankital
- We run your organic and paid social together, so the two stop contradicting each other.
- You approve the calendar before anything goes out. No surprises on your feed.
- Comments and DMs from ad campaigns get answered, which is where a surprising number of sales are quietly lost.
Social media management is scoped by channel count and posting frequency, and is usually added to the Growth or Pro Performance plan.
See plans and pricingSocial Media questions, answered
Instagram, Facebook, TikTok and LinkedIn as standard. Others on request if your audience is genuinely there.
Often runs alongside
Ready to talk about social media?
Start with the free growth audit. We review what you have, tell you what we would change first, and you decide what to do with it.