Google Ads management for people ready to buy
Search advertising reaches people at the exact moment they are looking for what you sell. That makes it the highest-intent traffic you can buy — and the easiest place to waste money on searches that were never going to convert.
Search, Shopping and Performance Max that buy customers, not clicks
Google Ads covers Search, Shopping, Performance Max, Display and YouTube. For most of our clients the money is in the first three. Search captures demand that already exists, Shopping puts your products directly in front of buyers comparing options, and Performance Max fills in the gaps across Google's network when it is given enough structure to behave.
The craft is mostly in discipline. Which search terms you allow, which you block, how conversion actions are defined, and whether your bidding strategy has enough data to work with. An account with clean conversion tracking and a well-maintained negative keyword list will beat a clever one without them every time.
We also look past the click. If your landing page takes six seconds to load or buries the price, no amount of bid management fixes it. Where that is the problem, we say so, and we can build the page ourselves.
This is a fit if you recognise yourself here
E-commerce stores with a real catalogue
Shopping and Performance Max reward a clean product feed. If your feed is a mess, that is the first win available to you.
Service businesses that need enquiries
Search campaigns built around commercial intent, with call tracking and form conversions defined properly.
Brands already spending but not measuring
If you cannot tell which campaign produced last month's revenue, the tracking is the project — not the bidding.
Businesses expanding into new markets
Search is the cheapest way to test whether demand exists in a new country before you commit a launch budget.
Our process, step by step
- 01
Conversion tracking rebuild
We verify every conversion action, remove duplicates, set values where they exist and connect GA4 properly. Everything downstream depends on this being right.
- 02
Keyword and intent research
We separate searches that indicate a buyer from searches that indicate curiosity, and build the account so budget goes to the first group.
- 03
Feed and campaign build
For stores: product feed cleanup, titles and attributes optimised for search matching. For services: tightly themed ad groups with ad copy written per intent.
- 04
Search term hygiene
A standing weekly review of what people actually searched before clicking. Negatives added, new winners promoted. This is the single most neglected task in most accounts.
- 05
Bidding and scaling
Manual control while data accumulates, automated strategies once there is enough conversion volume to support them. Budget moves to the campaigns earning it.
Deliverables, in writing
Every engagement lists exactly what lands and when. No vague “ongoing optimisation” line items.
| Deliverable | What that means |
|---|---|
| Account and tracking auditWritten review of structure, conversions, feed health and wasted spend. | Written review of structure, conversions, feed health and wasted spend. |
| Conversion tracking setupGoogle Ads conversions, GA4 link, enhanced conversions where applicable. | Google Ads conversions, GA4 link, enhanced conversions where applicable. |
| Campaign buildSearch, Shopping and Performance Max campaigns structured to your catalogue or service lines. | Search, Shopping and Performance Max campaigns structured to your catalogue or service lines. |
| Ad copyResponsive search ads written per ad group with assets and extensions completed. | Responsive search ads written per ad group with assets and extensions completed. |
| Product feed optimisationTitles, descriptions, product types and attributes cleaned for Shopping. | Titles, descriptions, product types and attributes cleaned for Shopping. |
| Weekly search term reviewNegative keyword maintenance and new keyword discovery. | Negative keyword maintenance and new keyword discovery. |
| Monthly reportingSpend, conversions, cost per conversion and revenue by campaign — plus what changed. | Spend, conversions, cost per conversion and revenue by campaign — plus what changed. |
What to expect, honestly
- Week 1: tracking audit and rebuild. Nothing scales on broken conversion data.
- Weeks 2–3: campaigns live, aggressive search term filtering while the account learns what a buyer looks like.
- Month 2: cost per conversion stabilises and the wasted-spend rate drops sharply as negatives accumulate.
- Month 3 onward: bidding automation has enough history to work with, and we start pushing volume.
- Search is competitive and priced by auction. We will tell you before you start whether your margin realistically supports the cost per click in your category.
Why run this with Rankital
- We treat search terms as the account's most important report, not an afterthought reviewed once a quarter.
- Landing pages are in scope. If the page is the bottleneck we will say so, and we can build the replacement.
- You keep the account, the conversion history and the data.
Google Ads management is available on the Growth and Pro Performance plans, and can be added to Starter. Ad spend is paid directly to Google.
See plans and pricingGoogle Ads questions, answered
If people are already searching for what you sell, start with Google. If you are creating demand for something people do not know they want, start with Meta. We will give you a straight answer on a call rather than selling you both.
Often runs alongside
Ready to talk about google ads?
Start with the free growth audit. We review what you have, tell you what we would change first, and you decide what to do with it.