About Rankital

A small team of operators, working global hours from Punjab

Rankital was founded in 2023 with one idea: brands in the US, UK and Europe should be able to hire senior media buying without paying senior agency overheads. Three years on, that is still the whole business model.

Brands we have worked with

SnowUni Team MarketingEvolvo TechnologiesAZTALQuantum QuestSnowUni Team MarketingEvolvo TechnologiesAZTALQuantum Quest

Our story

Started by a media buyer, not a salesperson

Rankital was founded in 2023 by Umar Farooq, after years of running paid campaigns for other people’s clients. The pattern was always the same: the person who won the account was rarely the person who ran it, and the reporting got prettier as the results got worse.

So we built the opposite. A small team where the people who pitch you are the people in the ad account every day. Pricing published on the website rather than extracted on a call. Reporting that shows spend, revenue and cost per acquisition in plain language, including the months that did not go to plan.

Since launch we have worked with brands and agencies including Snow, Uni Team Marketing, Evolvo Technologies, AZTAL and Quantum Quest. Almost all of that came from referrals and clients who stayed — which is the only growth metric we have ever really tracked.

Today the team works from Multan and Bahawalpur, on hours that overlap with the US, UK and European working day. Being based in Pakistan is what lets us put senior people on accounts that could not otherwise afford them. It is an advantage for our clients, and we are direct about it.

Rankital at a glance

What it is: A performance marketing agency founded in 2023 by Umar Farooq.
Where: Multan and Bahawalpur, Pakistan, working US, UK and European hours.
Who it serves: E-commerce brands and service businesses in the US, UK, Canada, Australia and Europe.
What it does: Meta Ads, Google Ads, SEO, social media, branding, web, WordPress and Shopify.
What it costs: Retainers from $500 to $1000 a month. One-off audits at $99 and $399. Prices are published, not quoted on request.
Ad budget: Paid by the client directly to the platform. It never passes through us.
Commitment: An initial three months, then month to month.
Language: Pages exist in German, French, Spanish and Dutch. The work itself is delivered in English.
Who it is not for: Anyone who wants a guaranteed ROAS or ranking — we do not give one. Businesses under about $1,000 a month in ad spend, where the constraint is usually the offer or the website rather than the campaigns.

Mission

To make measurable, profitable growth available to businesses that were told they needed a six-figure agency retainer to get it.

Vision

To be the performance partner international brands recommend by name — the team they mention when someone asks who runs their ads.

What we hold to

Five things we do not compromise on

Say the uncomfortable thing

If a channel is wrong for you, if the budget is too small, if the problem is your offer rather than your ads — you hear it from us early, not after three months of invoices.

Own the number

We hold ourselves to a cost per acquisition, not to activity. Hours worked and posts published are not results.

Nothing hidden

You own every account, every pixel, every piece of data. Pricing is published. Reports show what actually happened.

Ship, then improve

A campaign live this week beats a perfect plan next month. We launch, learn from real data and iterate hard.

Stay small on purpose

Growing headcount means junior people on senior accounts. We would rather take fewer clients and keep the work in experienced hands.

The people on your account

Meet the team behind the numbers

4 people, no layers. You will speak to the same faces from the first audit call through to your best month.

Founder & CEO

Umar Farooq

Founded Rankital in 2023 to give international brands senior-level media buying without agency overhead. A senior performance marketer who leads the marketing team and sets strategy across every account.

Co-Founder & COO

Abdul Rehman

Co-founded Rankital and runs operations across the client portfolio. A growth specialist and senior media buyer focused on turning ad spend into repeatable, profitable revenue.

Development Team Lead

Shaham Abbas

Web developer and SEO specialist leading the development team. Builds the fast, search-ready sites and landing pages that campaigns depend on.

LinkedIn & Organic Growth Team Lead

Bazal Sarfraz

Leads organic growth across LinkedIn and social. Optimises profiles and company pages, builds the content cadence that earns reach without paying for it, and supports the SEO and development work alongside it.

Capabilities

Who does what, in detail

81 capabilities across paid media, tracking, SEO and development — mapped to the 4 people who actually do them. We run Meta Ads, Google Ads, Shopping and Performance Max for brands in the United States, United Kingdom, Canada, Australia and across Europe, with the measurement and page work underneath.

There is no pool of anonymous account managers behind this list. The person named here is the person in your account.

Umar Farooq

Founder & CEO

Sets the strategy and owns the number on every account. Works across the paid channels, the tracking behind them and the economics that decide whether any of it is worth running.

24 capabilities across 4 areas

Strategy & Planning

Offer and funnel strategy
Unit economics and break-even modelling
Target CPA and MER setting
Channel mix and budget allocation
Account audits and rebuild plans
Creative strategy and angle mapping

Paid Media

Meta Ads
Google Ads — Search
Google Ads — Shopping
Performance Max
TikTok Ads
YouTube Ads
LinkedIn Ads

Tracking & Measurement

Meta Pixel and Conversions API
Google Tag Manager
GA4
Enhanced conversions
Offline conversion imports
Consent Mode
Looker Studio reporting

Commercial

Contribution margin analysis
Blended MER reporting
Forecasting and budget planning
Client strategy reviews

Abdul Rehman

Co-Founder & COO

In the ad accounts every day. Builds the campaign structures, runs the creative testing cycle and moves budget toward whatever is actually producing revenue.

19 capabilities across 4 areas

Media Buying

Campaign structure and consolidation
Daily optimisation
Bid strategy and budget pacing
Audience strategy and exclusions
Scaling without resetting learning
Retargeting and exclusion logic

Creative Testing

Angle and hook testing
Static and video ad briefing
UGC direction
Iteration cycles
Creative performance reporting

Platforms

Meta Ads Manager
TikTok Ads Manager
Google Ads
Snapchat Ads

Account Operations

Business Manager and asset setup
Account hygiene and QA
Weekly reporting cadence
Client onboarding

Shaham Abbas

Development Team Lead

Builds the sites and landing pages the campaigns depend on, and keeps them fast and findable once they are live.

18 capabilities across 4 areas

Build

Next.js and React
WordPress custom themes
Shopify themes and sections
Landing page development
Responsive and accessible UI

Performance

Core Web Vitals — LCP, INP, CLS
Image pipeline and lazy loading
Script and tag auditing
Caching and CDN setup

SEO

Technical SEO audits
On-page optimisation
Structured data
Site architecture and internal linking
Search Console and indexing

Conversion

Landing page CRO
Checkout and form optimisation
A/B test implementation
Analytics and event setup

Bazal Sarfraz

LinkedIn & Organic Growth Team Lead

Owns organic growth on LinkedIn and social. Optimises profiles and company pages so the right people find them, and builds the posting cadence that earns reach without paid support. Also supports the SEO and development work.

20 capabilities across 4 areas

Profile and company page optimisation
Keyword positioning for LinkedIn search
Founder and executive personal branding
Content strategy and posting cadence
Engagement and connection strategy
Page analytics and growth reporting

Organic Social

Content calendars by theme
Platform-native formats
Community management
Organic-to-paid creative handover
Performance reporting

SEO Support

Keyword research
On-page optimisation
Content briefs and optimisation
Internal linking
Search Console monitoring

Development (supporting)

HTML and CSS
WordPress content and page builds
Landing page assembly from designs
Content migration and QA

Where we are

Two offices, five markets

Our team works from Multan and Bahawalpur in Punjab, Pakistan. Our clients are in the United States, United Kingdom, Spain and across Europe. We schedule calls in your time zone, not ours, and campaigns are monitored across your business day.

Multan

Punjab, Pakistan

Bahawalpur

Punjab, Pakistan

Work with the people who do the work

Start with a free growth audit. You get our honest read on your accounts, whether or not you decide to hire us.

Get Your Free Growth Audit Book a call WhatsApp