Shopify stores built around average order value
A Shopify store is not a brochure — it is a checkout funnel. Every theme decision either helps someone reach that checkout with a fuller cart or quietly gets in the way. We build and optimise stores with that as the only test.
Storefronts engineered for average order value
Our Shopify work covers new store builds, theme customisation and conversion rate optimisation on stores already trading. New builds get a theme configured and extended around your catalogue. Existing stores usually need targeted work: a faster product page, a clearer collection layout, better upsell placement, a shorter checkout path.
Speed matters more on Shopify than most owners realise. Apps inject scripts, themes load sliders nobody scrolls, and product images are uploaded at four times the size they display. Each is small; together they add seconds, and seconds cost conversions on mobile.
We also build the merchandising details that lift average order value: bundles, volume pricing, considered cross-sells, trust and shipping information placed where the doubt actually occurs rather than buried in a policy page.
This is a fit if you recognise yourself here
Brands launching a first store
Set up properly from day one, so growth does not mean rebuilding in a year.
Stores with traffic but weak conversion
Paid media is working and the site is leaking. Usually the cheapest win available.
Merchants whose store has slowed
App creep and image weight. Both fixable without a redesign.
Stores wanting higher order value
Bundles, upsells and merchandising that raises the number rather than annoying the customer.
Our process, step by step
- 01
Store and funnel audit
Speed, product page, collection structure, cart, checkout and app stack. Analytics reviewed to find where people actually drop out.
- 02
Design and merchandising plan
Layouts for home, collection and product pages, plus where bundles, upsells and trust content belong.
- 03
Theme build
Theme customisation or custom sections so your team can build pages without a developer. Clean Liquid, no unnecessary app dependencies.
- 04
Speed and tracking
Image optimisation, script cleanup, app pruning, and conversion tracking wired for Meta and Google including server-side events.
- 05
Test and iterate
Prioritised CRO tests on the pages with the most traffic, measured properly rather than judged on a hunch.
Deliverables, in writing
Every engagement lists exactly what lands and when. No vague “ongoing optimisation” line items.
| Deliverable | What that means |
|---|---|
| Store auditSpeed, funnel, app stack and analytics review with prioritised recommendations. | Speed, funnel, app stack and analytics review with prioritised recommendations. |
| Theme build or customisationCustom sections your team can reuse across pages. | Custom sections your team can reuse across pages. |
| Product page optimisationLayout, imagery, trust content and add-to-cart experience. | Layout, imagery, trust content and add-to-cart experience. |
| Collection and navigationFiltering, sorting and merchandising that helps people find things. | Filtering, sorting and merchandising that helps people find things. |
| Upsell and bundle setupConfigured to raise order value without adding friction. | Configured to raise order value without adding friction. |
| Speed optimisationImages, scripts and apps — targeting a materially faster mobile experience. | Images, scripts and apps — targeting a materially faster mobile experience. |
| Tracking setupMeta pixel and Conversions API, Google Ads conversions and GA4 e-commerce events. | Meta pixel and Conversions API, Google Ads conversions and GA4 e-commerce events. |
| HandoverDocumentation and a walkthrough for your team. | Documentation and a walkthrough for your team. |
What to expect, honestly
- Week 1: audit and plan.
- Weeks 2–4: build or optimisation work on a duplicate theme, so your live store is never at risk.
- Week 5: speed pass, tracking verification and cross-device testing.
- After launch: a CRO test cycle, if you have the traffic to make results meaningful.
- Conversion rate improvements depend on traffic quality as much as design. We will look at both before promising anything.
Why run this with Rankital
- We run the paid traffic too, so we know which pages the ads land on and what those visitors need to see.
- Work happens on a duplicate theme. Your live store keeps trading throughout.
- Tracking is verified end to end — a store with broken purchase events is invisible to the ad platforms optimising it.
Shopify projects are quoted separately based on scope. Ongoing CRO work can be added to a monthly marketing plan.
See plans and pricingShopify questions, answered
Usually a well-chosen premium theme extended with custom sections. It is faster to launch and easier for your team to run than a fully bespoke build, and the difference in what customers see is negligible.
Often runs alongside
Ready to talk about shopify?
Start with the free growth audit. We review what you have, tell you what we would change first, and you decide what to do with it.