Disclaimer

Marketing agencies tend to put this page in six-point grey text at the bottom of a sales page. We would rather state it clearly, because the same honesty is what we expect you to judge our work by.

Results are not a forecast

Any figure on this site — a return on ad spend, a cost per lead, a percentage improvement — describes what happened in one account, in one market, at one time, with that business’s own product, pricing and margins behind it.

It is not a projection of what will happen in yours. Advertising outcomes depend on factors we do not control and frequently cannot influence: your offer, your pricing, your margins, your competitors’ budgets, seasonality, auction dynamics, platform policy changes, and how quickly your business can respond to the demand created. Two accounts given identical work routinely produce very different results.

We do not guarantee specific revenue, return on ad spend, lead volume, keyword rankings, traffic or conversion rates, and we will not put such a guarantee in a proposal. Any agency that does is either not being straight with you or is planning to define success after the fact.

Examples and case material

Where we describe client work, figures are reported as they were measured at the time and clients are anonymised unless they have given written permission to be named. Illustrative examples used to explain a concept are labelled as such. Nothing on this site should be read as a typical or expected result, because there is no typical account.

Articles are general information

Everything on our blog and in our free resources is written to be useful to a general reader. It is not advice about your specific account, business or circumstances, and it cannot account for what makes your situation different.

Platform behaviour changes constantly. An article accurate when published may be out of date by the time you read it. Test anything you take from it on a small scale before committing budget, and use your own judgement.

Not professional advice

Nothing here is legal, tax, accounting, financial or regulatory advice. Advertising rules differ by country and by industry — financial services, health, alcohol, trading and several others carry restrictions that a marketing agency is not qualified to interpret for you. Take proper professional advice before acting on anything that touches those areas.

You remain responsible for the legality and accuracy of the claims made in your advertising, and for compliance with the rules of the platforms you advertise on.

Third-party platforms and links

We work inside Meta, Google, TikTok, Shopify and similar platforms. We do not control them. Account suspensions, policy decisions, billing issues, algorithm changes and outages are theirs, not ours, and we cannot guarantee access to or continuity of any third-party service.

Where this site links to external resources, we do so because we found them useful. We do not control that content and are not responsible for it.

Accuracy of this site

We try to keep everything here correct and current, and prices, service descriptions and turnaround times can change without notice. A quote is binding only when issued in writing and accepted by you.

Testimonials

Testimonials published on this site are the genuine words of the person credited, used with permission. They describe that person’s experience and are not a promise of yours. We do not pay for testimonials and we do not publish invented ones.

Where this sits

This page sits alongside our terms of service, privacy policy and refund policy. Where you have a signed agreement with us, that agreement takes precedence.

Questions about anything on this page: itssumarfarooq@gmail.com.