Meta Ads management that answers to your margin
Facebook and Instagram are still the fastest way to put a good offer in front of people who have never heard of you. They are also the fastest way to spend a budget on nothing. We run Meta Ads accounts the way an owner would — priced against what a customer is actually worth to you.
Facebook & Instagram advertising built to scale profitably
Meta Ads management covers everything that happens between your product and a stranger's feed: how the account is structured, who campaigns are shown to, what the creative says, where the click lands, and whether the conversion that follows is measured correctly. Most accounts we inherit have four or five of those pieces working and one quietly broken — usually tracking.
Our work starts with the numbers behind your business rather than the platform. What does a customer cost you to serve, what do they spend the first time, and what are they worth over a year? That gives us a target cost per acquisition we can actually manage toward. From there we rebuild the account around a small number of clean campaigns rather than a sprawl of overlapping ad sets competing with each other for the same audience.
Then it becomes a testing rhythm. New creative angles go in every week, the losers are cut, and the winners get more budget. Meta's algorithm is very good at finding buyers when you feed it clear signals and enough conversion volume — most of the skill is in not confusing it.
This is a fit if you recognise yourself here
E-commerce brands ready to scale
You have product-market fit and a store that converts, and you need paid social to grow without wrecking your contribution margin.
Businesses stuck at a spend ceiling
Campaigns were profitable at $3,000 a month and fell apart at $10,000. Usually a structure and creative-supply problem, not an audience one.
Local and service businesses buying leads
You need a predictable cost per qualified enquiry, and a lead form that filters out the people who were never going to buy.
Brands rebuilding after a bad agency
The account is a mess of paused campaigns, broken pixels and duplicate audiences. We start with the audit and tell you honestly what is salvageable.
Our process, step by step
- 01
Account and tracking audit
We go through the existing account, the pixel, the Conversions API setup and the event quality score. Anything reporting badly is fixed before a dollar of new spend goes through — optimising against wrong data is the most expensive mistake in paid social.
- 02
Offer and angle mapping
We write down the reasons someone buys from you, and the objections that stop them. Each becomes a creative angle to test. This is where most accounts win or lose; targeting matters far less than it used to.
- 03
Structure and launch
A consolidated campaign structure sized to your conversion volume, with broad targeting where it earns its place and specific audiences where the data supports it. Clean naming so you can read the account yourself.
- 04
Creative testing cycle
A standing weekly cycle: new concepts in, fatigued ads out, iterations on whatever is working. We track results by angle, not just by ad, so we learn something you keep even after a creative stops performing.
- 05
Scale and report
Budget moves toward what is working, at a pace the learning phase can absorb. You get a weekly note on what changed and why, and a monthly review against the target cost per acquisition we set at the start.
Deliverables, in writing
Every engagement lists exactly what lands and when. No vague “ongoing optimisation” line items.
| Deliverable | What that means |
|---|---|
| Full account auditWritten findings on structure, tracking, audiences and creative — yours to keep either way. | Written findings on structure, tracking, audiences and creative — yours to keep either way. |
| Pixel and Conversions API setupServer-side events configured and verified, with event match quality monitored. | Server-side events configured and verified, with event match quality monitored. |
| Campaign buildComplete account structure: campaigns, ad sets, audiences, exclusions and naming conventions. | Complete account structure: campaigns, ad sets, audiences, exclusions and naming conventions. |
| Creative directionAngles, hooks and scripts for statics and video, briefed for your designer or ours. | Angles, hooks and scripts for statics and video, briefed for your designer or ours. |
| Weekly optimisationBudget shifts, creative rotation, audience and placement adjustments. | Budget shifts, creative rotation, audience and placement adjustments. |
| Reporting dashboardSpend, revenue, ROAS, CPA and trend — one screen, no vanity metrics. | Spend, revenue, ROAS, CPA and trend — one screen, no vanity metrics. |
| Monthly strategy reviewA live call covering performance, what we learned and the plan for the next 30 days. | A live call covering performance, what we learned and the plan for the next 30 days. |
What to expect, honestly
- Weeks 1–2: audit, tracking fixes and account rebuild. You should expect disruption here, not results — we are fixing the foundation.
- Weeks 3–4: first meaningful signal. Enough conversions accumulate to tell winning angles from noise.
- Month 2: the account has a stable cost per acquisition and a creative testing rhythm running.
- Month 3 onward: scaling decisions are made on data rather than guesswork, and the creative library is doing the heavy lifting.
- We do not promise a specific ROAS before seeing your account. Anyone who does has not looked at your numbers.
Why run this with Rankital
- Our founder has run Meta campaigns as a specialist media buyer for years — this is the service the agency was built around, not an add-on.
- You keep ownership of the ad account, the pixel and all the data. If we ever part ways, nothing leaves with us.
- We refuse accounts we do not believe we can make profitable. It is a shorter list of clients and a better one.
Meta Ads management is included in all three plans, starting at $500/month on Starter. Your ad budget is paid directly to Meta and is not included in our fee.
See plans and pricingMeta Ads questions, answered
Around $1,000 a month in ad spend. Below that there is rarely enough conversion data for the algorithm to optimise, and you are better off putting the money into offer and creative first — we will tell you if that is the case.
Often runs alongside
Ready to talk about meta ads?
Start with the free growth audit. We review what you have, tell you what we would change first, and you decide what to do with it.