SEO that compounds while your ads do the heavy lifting
Paid traffic stops the day you stop paying. Organic search keeps arriving. Done properly, SEO lowers your blended cost of acquisition every month it runs — but it takes time, and anyone promising page one in thirty days is guessing.
Rankings that compound while your ad spend works
SEO breaks into three jobs. Technical work makes sure search engines can crawl, render and index your site quickly. On-page work makes each page unambiguous about what it is for. Content work builds pages that deserve to rank for the searches your buyers actually make.
Most sites we audit are losing on the first two before content is even the question. Slow templates, thin category pages, duplicate titles, orphaned URLs, a sitemap listing pages that no longer exist. Fixing those is unglamorous and usually the highest-return work available.
Then comes intent. There is a large difference between someone searching a problem, someone comparing solutions, and someone ready to buy. A site that covers all three, with internal links pointing the way, earns rankings that hold. We also account for how AI answer engines pull from pages now — clear structure and direct answers matter more than they did two years ago.
This is a fit if you recognise yourself here
E-commerce stores with category depth
Category and collection pages are the most underused ranking asset in most stores.
Service businesses competing locally
Local search, service pages and reviews decide who gets the call in most local markets.
Brands over-reliant on paid
If every sale has a media cost attached, organic is how you fix the unit economics.
Sites that were migrated and lost traffic
Migrations break things quietly. Redirect mapping and index recovery is a specific, fixable job.
Our process, step by step
- 01
Technical audit
Crawl, index coverage, Core Web Vitals, structured data, internal linking, redirects and canonical logic. You get a prioritised fix list with effort and impact against each item.
- 02
Keyword and intent mapping
We map the searches that matter to the pages that should own them, and identify where you need a page that does not exist yet.
- 03
On-page optimisation
Titles, headings, copy, internal links and schema, page by page, starting with the ones closest to ranking.
- 04
Content production
Briefs and drafts for the pages worth building — commercial pages first, supporting articles second.
- 05
Measure and iterate
Monthly reporting on rankings, impressions, clicks and the pages driving them, with next actions rather than a data dump.
Deliverables, in writing
Every engagement lists exactly what lands and when. No vague “ongoing optimisation” line items.
| Deliverable | What that means |
|---|---|
| Full technical auditPrioritised issue list covering crawl, index, speed, structure and schema. | Prioritised issue list covering crawl, index, speed, structure and schema. |
| Keyword mapTarget searches assigned to existing or new URLs, with intent labelled. | Target searches assigned to existing or new URLs, with intent labelled. |
| On-page optimisationTitles, meta descriptions, headings, copy edits and internal linking. | Titles, meta descriptions, headings, copy edits and internal linking. |
| Structured dataOrganisation, product, service, FAQ and article schema as relevant. | Organisation, product, service, FAQ and article schema as relevant. |
| Content briefs and draftsWritten for humans, structured so search engines and AI answers can parse them. | Written for humans, structured so search engines and AI answers can parse them. |
| Monthly reportingSearch Console and analytics review with clear next steps. | Search Console and analytics review with clear next steps. |
What to expect, honestly
- Month 1: audit and technical fixes. Little visible movement — this is groundwork.
- Months 2–3: on-page work and the first content ships. Long-tail rankings usually move first.
- Months 4–6: competitive terms begin to move if the technical base is sound and content is landing consistently.
- Beyond 6 months: compounding. Traffic earned now keeps arriving without further spend.
- We will not promise specific rankings. We will show you exactly what we are doing and what it is moving.
Why run this with Rankital
- Our SEO lead is also a developer, so technical fixes get implemented rather than handed over in a spreadsheet nobody actions.
- We work SEO alongside paid search, so the keyword data from ads informs the content plan and vice versa.
- No link schemes, no private blog networks, nothing that puts your domain at risk for a short-term bump.
A technical SEO audit is included on the Growth plan. Ongoing SEO management sits in the Pro Performance plan, or can be scoped separately.
See plans and pricingSEO questions, answered
For most sites, three to six months before organic traffic is meaningful, and closer to a year before it rivals paid. Anyone offering faster is either working in a very low-competition niche or not being straight with you.
Often runs alongside
Ready to talk about seo?
Start with the free growth audit. We review what you have, tell you what we would change first, and you decide what to do with it.